Web Design, Branding & Marketing

Hi, I’m Rory Macrae. I’m a designer based in Hertfordshire, England and I work for Digital Results. I develop brand identities, design web interfaces and devise digital marketing strategies. I’m driven by a desire to implement thoughtful and practical creative solutions.

Better web images

Inconsistencies in the style and quality of images can play havoc with otherwise carefully designed websites. We need to fight back against crap images!

Shillington: 1 Year On

Shillington College held their big annual graduate exhibition last week in a gallery in Hoxton. This marked a year since I finished my very own part-time design course.

Rebrand Round-Up #3

May and June has seen some great rebrand projects. Here are four of the best that I’ve seen over the past couple of months, including new work from Build and a great new flexible digital identity for DoHop.

Design is Marketing

You need to become a multifaceted marketer if you want to be a truly effective designer. If you don’t do marketing, you don’t do design.

Rebrand Round-Up #2

Four of my favourite new brand identities of March and April 2016 including Pitchfork’s new logo and new work by Pentagram.

Books by Michael Bierut & Kate Moross

In an attempt to read more, I set myself a challenge of reading one book a month in 2016. I started with two monographs by two designers I really admire.

Rebrand Round-Up #1

This is the first post in what will hopefully become a series that highlights some of my favourite rebranding projects. This post features the new identities for the Premier League, Gumtree, Zocdoc and Incite.

2015 Personal Review

2015 has been a great year for me, both in and outside of work. I’ve put together a brief summary of my professional highlights of the year together with some goals for 2016.