Hi, I’m Rory Macrae. I’m a brand strategist and I work for Digital Results in London. I develop brand identities, design web interfaces and devise digital marketing strategies. I’m driven by a desire to implement thoughtful but practical creative solutions.
I recently spent a Saturday at the typographic toy shop that is New North Press in Hoxton. Best Christmas Present Ever!
Which words should I capitalise? How long should my title really be? What about ‘keywords’?!
2016 was, in many ways, a crazy year and one that — from a global point of view — would perhaps be better forgotten. On an individual level however, last year was fantastic.
After a bit of a break, Rebrand Roundup is back with a bumper edition. Here are some of my favourite new brand identities unveiled in the past six months.
Boredom stimulates creativity. But in a world of smartphones, it can be hard to save time for doing nothing. Let’s learn to embrace the tedious times.
Inconsistencies in the style and quality of images can play havoc with otherwise carefully designed websites. We need to fight back against crap images!
Shillington College held their big annual graduate exhibition last week in a gallery in Hoxton. This marked a year since I finished my very own part-time design course.
I read a fantastic article last week titled ‘How Technology Disrupted the Truth’. Whilst the focus of the article was upon huge political issues, I realised that a culture of junk food journalism has ramifications when it comes to content marketing too.
May and June has seen some great rebrand projects. Here are four of the best that I’ve seen over the past couple of months, including new work from Build and a great new flexible digital identity for DoHop.