Hi, I’m Rory Macrae. I’m a designer based in Hertfordshire, England and I work for Digital Results. I develop brand identities, design web interfaces and devise digital marketing strategies. I’m driven by a desire to implement thoughtful and practical creative solutions.
I read a fantastic article last week titled ‘How Technology Disrupted the Truth’. Whilst the focus of the article was upon huge political issues, I realised that a culture of junk food journalism has ramifications when it comes to content marketing too.
May and June has seen some great rebrand projects. Here are four of the best that I’ve seen over the past couple of months, including new work from Build and a great new flexible digital identity for DoHop.
This is the first post in what will hopefully become a series that highlights some of my favourite rebranding projects. This post features the new identities for the Premier League, Gumtree, Zocdoc and Incite.
At the beginning of December I did my first bit of public speaking, at web a meet-up called MK Geek Night. The title of my seven minute presentation was ‘The Often Underestimated Element of Truly Effective Design’.
Typefaces inspired by early grotesque and mid-century neo-grotesque fonts are so hot right now. I’ve compiled a list of some of my favourites, all released in the last few years by a number of different font foundries.