Noisy setbacks
Searching for signal in ‘small data’.
Hi, I’m Rory Macrae, a designer and strategist based in the UK. Over the past decade and more I’ve worked with 100+ organisations ranging from start-ups to global brands. I’m a pragmatic problem-solver who aligns digital design with business objectives.
Product
I design user interfaces for software and websites.
Strategy
I devise product development roadmaps and campaigns.
Brand
I create brands and content that connect with users.
