Hi, I’m Rory Macrae. I’m a brand strategist and I work for Forge in London. I develop brand identities, design web interfaces and devise digital marketing strategies. I’m driven by a desire to implement thoughtful but practical creative solutions.
Four of the best student portfolios from the 2017 Shillington crop.
I made my first font; Dambura. It’s nothing special, but everybody has to start somewhere, right?
I recently spent a Saturday at the typographic toy shop that is New North Press in Hoxton. Best Christmas Present Ever!
Which words should I capitalise? How long should my title really be? What about ‘keywords’?!
2016 was, in many ways, a crazy year and one that — from a global point of view — would perhaps be better forgotten. On an individual level however, last year was fantastic.
After a bit of a break, Rebrand Roundup is back with a bumper edition. Here are some of my favourite new brand identities unveiled in the past six months.
Boredom stimulates creativity. But in a world of smartphones, it can be hard to save time for doing nothing. Let’s learn to embrace the tedious times.