Hi, I’m Rory Macrae. I’m a brand strategist and I work for Digital Results in London. I develop brand identities, design web interfaces and devise digital marketing strategies. I’m driven by a desire to implement thoughtful but practical creative solutions.
Four of the best student portfolios from the 2017 Shillington crop.
I made my first font; Dambura. It’s nothing special, but everybody has to start somewhere, right?
I recently spent a Saturday at the typographic toy shop that is New North Press in Hoxton. Best Christmas Present Ever!
Which words should I capitalise? How long should my title really be? What about ‘keywords’?!
2016 was, in many ways, a crazy year and one that — from a global point of view — would perhaps be better forgotten. On an individual level however, last year was fantastic.
After a bit of a break, Rebrand Roundup is back with a bumper edition. Here are some of my favourite new brand identities unveiled in the past six months.
Boredom stimulates creativity. But in a world of smartphones, it can be hard to save time for doing nothing. Let’s learn to embrace the tedious times.
Inconsistencies in the style and quality of images can play havoc with otherwise carefully designed websites. We need to fight back against crap images!
Shillington College held their big annual graduate exhibition last week in a gallery in Hoxton. This marked a year since I finished my very own part-time design course.