Writing

Searching for signal in ‘small data’.

Lessons learnt as Employee #1 at a failed startup.

A brand doesn’t feel the same to me as it does to you. So why should it look the same?

What should you do when growth isn’t possible?

I’d planned some time off. But not like this!

Logo designs for a local climbing team.

There are lots of running pace calculators available online. But, they’re all too complicated and look like crap. So I built my own.